Avenue Man Leadership

Celebrity Hairstylist Sergio Slavnov set out to fill the void of quality men's hair products in today's emerging market.  Throughout a career styling models, celebrities, and men of taste in New York, Sergio has gained a reputation as one of NYC's top hairstylists. His knowledge of modern men's hairstyles, and the products necessary to achieve them, led Avenue Man's team of chemists to the perfect formulas, crafted for men's hair.  

Steven bridges the creative and corporate processes at Avenue Man, implementing Sergei's vision through the day to day activities. As an emerging startup, Avenue Man's team is continually working to streamline our processes and to improve our customer experience. Steven manages Avenue Man's daily business operations, from production to sales, working with our executive team to ensure Avenue Man's continued progress.

Efren oversees the creation of Avenue Man's aesthetic identity and is responsible for day-to-day creative digital content. Efren leads an international team of photographers and editors to create and maintain Avenue Man's image across all digital platforms.
Efren curates Avenue Man's digital image through content creation, editing, website, and social media design.

Alex is a corporate and securities attorney at Ellenoff Grossman & Schole LLP. He specializes in working with early-stage entrepreneurs in general corporate legal matters, as well as providing general business guidance. Alex has a range of practical business experience including: 1) assisting multiple consumer products entrepreneurs with launching new hair care and skincare products lines, 2) being the founder of SaaS analytics technology platform, and 3) leading product development for a legal technology company. He also previously worked as in-house counsel to a venture development firm focused on Seed to Series A-stage companies.

Alex manages campaigns and advertising spending to maximize returns and to ensure our advertising efforts are reaching our target customers.  Through the wide range of advertising options available to consumer product startups, Alex leads Avenue Man's advertising consultants to lower advertising expenses while driving sales.  

Lana brings global awareness to Avenue Man's branding strategies and Art Campaigns.  A background in fashion and cosmetics gives Lana a robust interdisciplinary perspective, enhancing Avenue Man's industry-leading Art Campaigns.